Hello! I’m Sofia Hailu, founder of Hailu Co. and I’m glad you’re here.
After many years navigating the cultural industry as both performing musician and arts manager, I’ve developed a passion for helping creative thinkers access the support they need to flourish -- bridging their imaginative visions with practical solutions and grounded leadership.
How do we balance inspiration with systems and planning? Where does fluid thinking meet structure and accountability, and where does dreaming meet doing? These are questions and challenges I’ve wrestled with throughout my career, from collaborating with radical thinkers and leading teams of creatives, to forging connections between visionaries and the administrative structures that support them.
The solutions to your challenges are unique to you—and coaching can help you find them.
Are you an artist, innovator, divergent thinker, or disruptor? The world needs your voice and I’m here to be your thought partner along the journey.
I’m an artist, coach and entrepreneur. I hold an MA in Arts Management from American University, an MM in Flute Performance from Indiana University, and a Certificate in Executive Leadership Coaching from Georgetown University.
How can I support you as a coach…
Artists & Entrepreneurs
• Channel your energy effectively to maintain emotional and logistical sustainability.
• Refine your focus to uncover and maintain clarity around your goals.
• Envision and build structures that liberate creativity and maximize your potential.
• Articulate and convey the value of your original contributions to collaborators, customers, and contributors.
Arts & Culture Managers
• Support effective communication between diverse stakeholders, from the creatives shaping your products and the communities you serve, to corporate partners and funding entities.
• Operate from a mindset of abundance by staying connected to your own creativity and passion.
• Build sustainability into your business structures by creating systems and solutions that align with artistic needs.
Business & Corporate Leaders
• Access new pathways of creativity and freedom of thought to inspire greater innovation.
• Enhance self-awareness, define your values and lead from the heart, accessing the clarity and confidence to embrace risk.
• Welcome and channel emotions as deep sources of wisdom and pathways of connection to self and others, elevating alignment, teamwork, and collaboration.